ATSC adopts standard for non-real-time digital TV content

WASHINGTON - The Advanced Television Systems Committee (ATSC) has approved a new standard for a backwards-compatible enhancement to digital TV broadcasting that provides a framework for the delivery of a range of new services. The new ATSC NRT (non-real-time) standard, designated as A/103, will allow broadcasters to deliver file-based content which could include programs and clips, information for emergency alerts, and even commercial applications such as digital signage. It will also support terrestrial transmission to both fixed location and mobile DTV receivers designed to make use of the new flexibility. NRT is the delivery of content in advance of consumption, so when...