TORONTO – The B4U Music Channel will be launched by Asian Television Network this year, the company announced today.
“B4U Music is a hip and funky 24-hour global music channel. B4U Music’s programming includes the biggest musical hits from the latest Bollywood movies, the Bollywood music charts, exclusive star studded interviews, non-stop dance floor hits from both the U.S. and Europe’s South Asian Music scene, interactive request shows and much more,” says the press release.
“We expect this to attract a wide audience and will complement our existing South Asian offering of twelve channels with general interest, Bollywood movies, drama, game shows, regional language channels, news, sports-cricket and now music. It will be a compelling package," said Shan Chandrasekar President and CEO of ATN.
"B4U movies has been part of the Canadian market through ATN for the last five years. We are very happy to introduce B4U Music in Canada. B4U Music was recently launched in the USA and was a runaway success. I am sure the same success will be replicated in Canada as well," said Hari Srinivas, Head B4U Americas.
