LAS VEGAS – Asian Television Network (ATN) is expanding its partnership with Tata Communications to launch a new over-the-top (OTT) service to Canadian viewers this summer.
The service will deliver a mix of news, sports and entertainment content across multiple formats including iOS and Apple TV, Android, Roku, Fire TV and Smart TVs in a move that the South Asian broadcaster says will both complement its existing 50 linear services and future-proof its offering.
"The way today's millennials like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago”, said ATN president and CEO Dr. Shan Chandrasekar, in Tuesday's news release. “Yet, today's millennials are tomorrow's conventional family, with increasing demands for personalised, brilliant content. Tata Communications' cloud based Media Ecosystem will arm us with the ability to accelerate time to market and bring richer content experiences to our viewers today and in the future."
"We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network," added Tata Communications’ CEO of growth ventures and service provider group Rangu Salgame. "This globally scalable model enables ATN Canada to launch news, sports and entertainment content to all their customers across Canada, and globally in the future."
Tata Communications currently provides ATN Canada with video transport solutions to deliver media content via broadcast to customers in Canada.
