TORONTO — Asian Television Network International Limited (ATN), Canada’s largest South Asian broadcaster, announced today it has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India — Sony YAY! and Sony PAL.
Targeted at children aged 2-14, Sony YAY! is “India’s go-to kids channel for non-stop Kids entertainment,” reads an ATN press release.
Sony YAY! “is here to set new standards and benchmarks in kids’ entertainment genre with its unique, fresh and relatable content,” the release adds.
The general entertainment channel Sony PAL showcases stories and characters that form “an instant bond” with viewers, according to the release.
“With the tagline ‘Yeh Pal Humara Hai’, which means ‘This moment is ours’, Sony PAL aims to bring positivity through its content offerings which inspires its viewers,” the release explains.
Sony YAY! and Sony PAL will launch Sept. 13 on Telus Optik TV in western Canada, and will soon launch in other parts of the country through licensed distributors, the release says.
ATN has a long-standing association with Sony Pictures Networks India and already distributes five of its channels across Canada, including SET HD, Sony SAB, Sony MAX, Sony MAX2 and Sony AATH.
“We are very proud of our long association with Sony Pictures Networks, a world leader in Entertainment,” said Shan Chandrasekar, president and CEO of ATN, in the release. “We are delighted to launch our first children’s channel across Canada along with another popular General Entertainment Channel from the network. With the massive growth in South Asian population across Canada, these channels will attract a large loyal audience.”
“Our partnership with ATN goes a long way and will further help in taking our channels to the right audiences,” said Jaideep Janakiram, senior vice-president of international business and head of the Americas at Sony Pictures Networks. “The consumption of Indian content has surged amongst the South Asian diaspora in the recent years and the launch of both these channels in Canada will fill in the need gap of audiences with our compelling content.”
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