TORONTO – HUM TV, a family channel out of Pakistan, is the latest addition to the Asian Television Network stable of ethnic channels.
"We were delighted to sign a Canadian distribution and programming agreement with one of Pakistan’s finest television channels, HUM TV, before their launch in the USA in order to give us an edge in dealing with the potential gray market." said Shan Chrandrasekar president and CEO of ATN, in a press release. "This will effectively complement our existing South Asian offerings of several ATN channels."
HUM TV is "the most viewed channel in urban cable and satellite homes in Pakistan," said Duraid Qureshi, CEO, of HUM TV. "We are planning on producing Canadian drama using Canadian talent in collaboration with ATN for distribution not only in Canada but world wide."
HUM TV is the first brand of Eye Television Network Limited – which is the only television network to be publicly listed on the Karachi Stock Exchange. It was first launched in Pakistan a year ago and its programming mix is heavy on soaps, drama, music and game shows.
