Asian Television Network International Limited (ATN), Canada’s largest South Asian broadcaster, announced Tuesday the expansion of its channel offerings on Rogers (formerly Shaw) in Western Canada.
“With this expansion, ATN now has increased the channel count from 12 to 54, reinforcing ATN’s position as the largest South Asian broadcaster in North America and enhances accessibility to premium multicultural content for viewers across the country,” reads an ATN press release.
The newly launched channels include a mix of general entertainment, movies, music, news and spiritual programming in multiple languages such as Hindi, Punjabi, Tamil, Urdu, Telugu, Gujarati, Marathi and Bengali.
“I am personally very grateful to the late great Mr. Ted Rogers who encouraged me to launch the first ever South Asian Canadian television series on ROGERS cable in Toronto. At that time ROGERS studio on Adelaide St. in Toronto had no colour cameras,” said Shan Chandrasekar, president and CEO of ATN, in a statement. “To me he is an exceptional role model and an extraordinary visionary. Our strong association with ROGERS continued when they acquired CFMT channel 47, where we had developed the South Asian Programming. CFMT is now flourishing as Omni.
“Our congratulations to ROGERS for the bold and successful acquisition of Shaw Cable. We are thrilled to deepen our partnership with ROGERS and bring even more of ATN’s award-winning and exclusive content, to a huge South Asian community in Western Canada,” Chandrasekar added. “This expansion reflects our ongoing mission to serve multicultural audiences with high-quality programming that reflects their languages, cultures, and values.”
Before this expansion, ATN’s channels included ATN Star Plus, ATN Life, ATN Cricket Plus, CBN, ATN Punjabi, ATN PM One, ATN Food Food, ATN Sony, ATN SAB TV, ATN Colors and ATN News (Republic TV).
The new channels in various categories are as follows:
- Hindi: ABP News, ATN & TV, ATN Aastha, ATN B4U Music, ATN B4U Plus, ATN Rishtey, ATN DD Bharati, ATN DD India, ATN DD News, ATN MAX2, ATN Movies (Star Gold), ATN SET MAX, ATN SONY PAL, ATN SONY YAY, ATN Sports, ATN Zoom and MTV India
- Punjabi: ATN Punjabi, ATN Punjabi Plus, ATN ABP Saanjha, ATN Alpha Punjabi, ATN Punjabi News, ATN Punjabi 5 and ATN Zee Punjabi
- English and Hindi: ATN News 18, ATN Times Now and NDTV Good Times
- Urdu: ATN ARY Digital, ARY Musik, ARY QTV, ATN ARY News and ATN Urdu
- Bengali: ATN Bangla, ATN Colors Bangla, ATN Sony Aath and Channel I Bangla
- Tamil: ATN Jaya TV, ATN Vijay TV, ATN Tamil Plus and ATN Vijay Super
- Gujarati: ATN Gujarati
- Marathi: ATN Colors Marathi
- Telugu: SVBC
Customers will be able to subscribe to these channels individually or as part of ATN’s multicultural packages.
ATN says this strategic packaging is expected to significantly boost the company’s subscription-based revenue, as it allows for greater market penetration and higher per-household value through bundled offerings.
