TORONTO – XM Canada and Asian Television Network International Limited have announced the creation of ATN-Asian Radio, the first and only North American radio service of its kind, say the companies.
Produced by ATN for XM Canada, this 24/7 channel will serve the South Asian community across North America starting this October, with the latest news, sports and entertainment.
"ATN is delighted to collaborate with XM Canada in providing an ATN branded superstation across North America. We expect this to attract a wide audience and will complement our existing South Asian television channels. It will be a compelling package," said Shan Chandrasekar, chairman and CEO of ATN in a press release.
ATN-Asian Radio will feature new talk shows relevant for the South Asian audience as well as live phone-in shows. Listeners will get all of the latest news and current affairs and exclusive live cricket commentary – which is only available on ATN.
"We are extremely excited to be adding top quality content aimed specifically at the South Asian community. South Asians are a highly successful and diverse group of people, and for that reason we are certain they will fall in love with XM Canada’s spectacular programming lineup," said John Bitove, chairman and CEO of XM Canada, in the same release. "Overall, our partnership with ATN will give us the ability to reach new subscribers and further grow our listener base."
