Atlantic provinces test The Weather Network's emergency warning system

OAKVILLE – Emergency management authorities in New Brunswick, Nova Scotia and Prince Edward Island used The Weather Network’s localization technology this week to issue test emergency warnings to the public. The messages were seen by cable TV subscribers only in those provinces, although The Weather Network is available across Canada. “We are very pleased that the Maritime Provinces are showing leadership in the area of public alerting,” said Pierre Morrissette, president and CEO of Pelmorex Media Inc., which owns The Weather Network. “Targeted broadcasts over The Weather Network will mean that viewers elsewhere in Canada will not see warnings or...