At the Canadian Telecom Summit: Mobile technology key to customer engagement

TORONTO - Consumers’ evolving media consumption habits are driving changes in the business models adopted by traditional media players, resulting in once-unlikely partnerships and new branded content opportunities for advertisers. Today’s media consumers increasingly seek free content, dislike interrupted viewing, want relevant and engaging content, and don’t mind giving up personal information such as their hobbies if it means they can connect to others with similar interests – that’s according to Michael Kelley, partner for advisory services in the entertainment, media, communications and technology sector of PricewaterhouseCoopers. Kelley was moderating an all-U.S. panel of media players on Monday at the...