At the BANFF TV Fest: Broadcasters disagree over the future

BANFF – If major broadcasters disagree over the direction of television over the next few years, how can any prognostications be correct? ESPN chairman emeritus Herbert Granath began the International Broadcast Leaders session on Monday asking: “Is television dead?” The most optimistic of the bunch was Corus Entertainment CEO John Cassaday, who said “Television has got more legs than people think,” pointing to the sheer numbers that still watch at certain times of day and can’t get enough of it. Not to mention the ad dollars that still pour in. At the other end of the spectrum was a pessimistic...