Astral's new outdoor ad program aims at "urban nomads"

MONTREAL - Astral Out-of-Home, is targeting “urban nomads” with its new “geo-marketing intelligence service” called MARK. Available to Astral Out-of-Home clients, MARK promises to deliver effective, targeted outdoor advertising directed to the urban population, the company said in a release on Wednesday.Through its observations and analyses, MARK pinpoints the urban movement of consumers and offers advertisers customized outdoor solutions to optimize advertising messages based on urban mobility (Ed note: this solution could seem ready-made for permission-based smart-phone ads, but we digress)."More than ever, consumers behave like real urban nomads. There are 20% more of them on roads than 10 years...