MONTREAL – Astral’s out-of-home division has launched a new app for advertisers designed to make it simpler for them to plan their next media buy across its portfolio.
Available for Apple iPads and iPhones, the app offers corporate information, push alerts, and access to the company’s Canada-wide inventory including its Toronto street furniture program, its campaign optimizing service known as MARK, and its digital network of 41 faces located in Montreal, Toronto, and Vancouver. Click here to see the app.
"Advertisers increasingly use tablets and mobile devices as work tools and Astral Out-of-Home is proud to adapt to this new reality by innovating through the deployment of this application," said Nathalie Doré, VP of marketing and media creativity, in the release. "They will have our brochures and numerous images and videos from our vast portfolio of products and services at their fingertips. This application also reflects our desire to constantly put forward initiatives to reduce our environmental footprint."
