TORONTO – Astral Media is rebranding movie channels Mpix and MorePix as The Movie Network Encore and The Movie Network Encore 2 (TMN Encore and TMN Encore 2) effective September 18.
The rebrand is designed to graphically align the channels, which are offered in eastern Canada, more closely with The Movie Network, the primary brand and channel in Astral’s suite of pay services. The new branding will appear on-air, on-demand and on-line, and coincides with the launch of TMN Encore 2 HD and TMN MFest HD, a multiplex channel offered as part of The Movie Network subscription package.
"While The Movie Network and its multiplexes offer new Hollywood hit movies and critically acclaimed series from HBO, Showtime, Cinemax and Starz, TMN Encore offers films from every era and from every genre from a library that runs deeper than any other service in the country”, said Domenic Vivolo, SVP of marketing and sales, in Monday’s announcement. “By visually aligning TMN Encore and The Movie Network we are striving to reinforce the connection between the channels and highlight the value and entertainment proposition provided by the entire suite of channels, all for an incredibly low price."
TMN Encore and TMN Encore 2 can be purchased as a stand-alone subscription or can be bundled with The Movie Network. The coinciding launch of TMN Encore 2 HD and TMN MFest HD means that all of Astral Television's English pay-television offerings are now available in high definition.
