TORONTO – Astral Media is asking Toronto-area radio listeners to “make room for Boom”.
The station formerly known as 97.3 EZ Rock has undergone a format flip with a new name, new format and a revised personality line up. Boom 97.3, dubbed ‘Toronto’s Greatest Hits’, debuted on Boxing Day with what Astral calls “a fresh sound and unique programming format”.
“AMR underwent a series of rigorous research studies, focus groups and on-line surveys with our current listeners to assess how we can better meet their needs”, said Sherry O’Neil, VP and GM of Astral’s Toronto radio stations, in a statement. “We thank them for their honest feedback and we are very excited to be launching a new radio brand to better meet not only their needs, but also the needs of Toronto consumers at large”.
