MONTREAL – Astral Media has adopted a new brand identity to better reflect its new corporate profile, evolving culture and expansion across Canada.In an announcement on Thursday, Astral said that the new visual identity represents the company’s “diverse assets, decentralized yet disciplined business model and the knowledge, passion and imagination its employees bring to the marketplace” (see below). The colour palette and shape of the new logo “are designed to convey human warmth and emotion, within a defined and responsive structure that is grounded and resilient”.“A new brand image is a powerful tool to communicate a company’s story and key differentiators...
