MONTREAL – Astral Media has adopted a new brand identity to better reflect its new corporate profile, evolving culture and expansion across Canada.
In an announcement on Thursday, Astral said that the new visual identity represents the company’s “diverse assets, decentralized yet disciplined business model and the knowledge, passion and imagination its employees bring to the marketplace” (see below). The colour palette and shape of the new logo “are designed to convey human warmth and emotion, within a defined and responsive structure that is grounded and resilient”.
“A new brand image is a powerful tool to communicate a company’s story and key differentiators in a way that encourages employee, partner and consumer engagement,” said Alain Bergeron, VP of corporate communications and chief marketing officer, in a statement. “We wanted to showcase the personalization and flexibility in our market solutions, and convey a much better understanding of Astral – our people, media properties and the dynamic services and products we provide.”
The new Astral brand identity will be rolled out across the company’s family of properties, including specialty and pay television, radio, and out-of-home advertising. The company will now operate publicly under the Astral name while the legal corporate name remains Astral Media Inc.
