MONTREAL – Astral Media’s out-of-home division has launched the very first universal augmented reality application for out-of-home advertisers.
Launched August 20 in select transit shelters in Toronto, the campaign invites the public to experience the whiskey liqueur Drambuie by downloading the augmented reality application IRIS AR. Legal drinking aged consumers are also encouraged to save the app on their smart phone, promising that it will offer more augmented reality experiences over time.
Debbie Drutz, director of media markets and innovation, described the app as a great example of “connecting consumers from the physical world to the digital world”.
"The OOH application gives all advertisers and OOH suppliers the opportunity to engage with their audience in a meaningful way”, she said in the announcement. “By bringing this new application to market, we can invite consumers to experience augmented reality in one place, with only one application download, across all OOH products in Canada."
