MONTREAL – Astral Media has signed on as the promotional partner of the Grand défi bicycle marathon and the Grand défi caravan that will tour Québec elementary schools this summer to raise awareness of the important roles that healthy eating and physical exercise play in a healthy lifestyle.
For the second year in a row, Astral’s ten NRJ radio networks in Quebec plus its Super Écran, MusiMax, MusiquePlus, Teletoon, VRAK.TV and Ztélé television channels will provide media coverage for the Grand défi’s 1000 km bicycle marathon from Saguenay-Lac-Saint-Jean to Montréal on June 18 to 20, 2010.
"Astral and its media properties are dedicated to continue to fight physical inactivity by encouraging young people to be active and develop a healthy and balanced lifestyle from a young age”, said Pierre Boisseau, assistant VP of corporate communications, in a press release. “The Grand défi Pierre Lavoie plays a key role in this mission, which is why we are proud to renew our partnership this year."
The Grand défi Pierre Lavoie is a non-profit organization whose mission is to encourage young people to adopt a healthy lifestyle. The organization’s goal is to mobilize Québec schools to support regular physical activity and healthy eating amongst children aged 6 to 12.
