Astral targets top 40 demo with Virgin Radio 96 campaign

MONTREAL - Astral Radio has launched a new campaign for Montreal’s Virgin Radio 96 aimed at taking “ownership of the world of Top 40” while highlighting the station’s local flavour. It’s the first image campaign for Virgin Radio since the brand was launched in Montreal in 2009. Developed in collaboration with the BCP agency, the campaign will be rolled out with out-of-home advertising and TV to the English community of the Greater Montreal. “It’s a real opportunity to be working on such a stimulating and iconic brand as Virgin Radio, a brand known all over the world. We had a...