Astral taps Rentrak for TV measurement services

PORTLAND, OR - Astral Television Networks has signed on with digital media measurement company Rentrak to provide measurement services for its stable of pay and specialty TV services.Using Rentrak’s OnDemand Essentials service, Astral will now have access to detailed performance data to better understand how their channels perform and deliver the right programming mix as on-demand increases in usage and popularity among Canadian television viewers.“Rentrak is the on-demand currency in Canada just as it is in the United States”, said Carol Hinnant, SVP of national network sales at Rentrak’s Advanced Media and Information division, in the announcement. “Adding Astral Television...