Astral spearheads NFC-enabled transit shelter ad campaign for movie lovers

TORONTO - Astral Out-of-Home (OOH) is teaming up with Scotiabank on a campaign across near field communication-enabled transit shelters in Toronto targeted to young adult consumers and movie-enthusiasts. Over the summer months, more than 80 NFC-enabled Scotiabank Scene posters will be displayed in Astral OOH transit shelters located near entertainment areas and movie theatres in the city. Smart phone users will be able to launch a specially-designed app on their phone, and then tap or scan one of the posters to enter a mobile-optimized Facebook contest for free movie passes. They may also opt for directions to the nearest Scotiabank branch to sign...