MONTREAL – Radio, TV and outdoor company Astral Media today announced the launch of the third and final phase of the "The consumers you want. All under one roof." campaign for advertisers and media planners across Canada.
“The campaign emphasizes how easy it is to reach target consumers with Astral Media’s highly diversified and targeted portfolio of media properties,” says the release. Those properties include the largest chain of radio stations in Canada, specialty and pay TV like The Movie Network, Family, Historia, MusiquePlus and Teletoon as well as one of the largest outdoor advertising networks in the country..
Originally launched in June 2007, the campaign includes a series of entertaining interactive web Flash banners that let users combine the faces of different potential clients and create a host of extremely unusual profiles.
Meanwhile, the campaign’s print version shows a calculator that could be found on any media buyer’s desk. But what makes this calculator so unusual and practical, is instead of digits, its buttons are printed with original consumer profiles – all available at the buyer’s fingertips.
"The campaign’s two initial phases generated incredible enthusiasm and interest in the advertiser community,” said Annick Major, director, brand deployment, in the release. “Astral Media is one of the only media companies in Canada that truly emphasizes the value of a team of advisors all working under one roof to help you reach your target consumers through specialty television, radio, outdoor and online media. We offer a wide range of creative solutions that allow agencies to draw maximum benefit from the potential of their chosen media.”
