Astral renews long-term ad partnership with Montreal’s STM

Astral, Bell Media’s out-of-home advertising division, announced Wednesday it has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary that manages advertising operations for the Société de Transport de Montréal (STM), the city’s public transit agency. As part of the agreement, Astral will launch new digital and static products throughout STM’s transportation network, which includes buses and the métro underground transit system, in the coming years, a press release says. “For more than 30 years, the partnership between Astral, the STM, and Transgesco has emphasized a mutual objective to deliver innovative , and engaging user experiences through multiple activations including bus wraps,...