Astral "reinvents" national radio sales division

TORONTO - Astral Media says its new national radio sales division will “deliver ideas - not just air.” The company’s re-launch of IMS Radio as Astral Media Radio Sales aims to present clients with “focused, integrated solutions beyond traditional airtime campaigns.” With more “imagination and more innovation,” the group intends to change the approach to selling national radio in Canada. “We are committed to working with clients to solve their business needs. We're setting the bar high and finding new ways to utilize the products and services we offer,” says Lesley Conway-Kelley, executive vice-president and general manager of the new sales...