LONDON, ON – Astral Radio owned Oldies 1410 in London will become Canada’s first all comedy station known as FUNNY 1410 starting on New Year’s Day.
Targeting an adult 25-54 audience with a slight male skew, the new format will be fast moving and topical with as many as 30 comedic bits an hour. Patterned after a comedy club approach, material will feature comedy personalities like Sarah Silverman, Zack Galifianakis, Louis C.K. and Russell Peters as well as classic bits from comedians like Robin Williams, Steve Martin, Jerry Seinfeld and Lily Tomlin.
“Our goal is to deliver a laugh a minute, and we’ll be able to do this, 24/7! We will provide great content through the airwaves, as well as online with the launch of www.funny1410.ca. We are delighted that this new brand will enable advertisers to explore new creative paths and air fresh, wild unorthodox concepts”, said Rob Farina, EVP of content for Astral Radio.
The format is represented exclusively in Canada by Astral’s syndication arm Orbyt Media.
