Astral 'radiothon' will support local children's hospitals

MONTREAL - Astral Media will host a one-day 'radiothon' for children's health on Thursday April 30 in support of 15 children's hospitals and health care facilities. The promotional campaign for the radiothon kicked off at the beginning of the month across 53 of Astral’s 82 radio stations, on 11 of its 20 television services, on its outdoor advertising network in certain markets, and on web banners on most of its radio station websites. A microsite will also be launched to provide more details on the event, and offer a point of access to the children's hospitals and radio stations where people can donate. “Organizing this radiothon gives us...