Astral RadioPlus partners with Sears for largest radio promotion ever

MONTREAL - Astral RadioPlus is teaming with Sears Canada for what it bills as the country’s single largest ever radio/retail partnership promotion. All of Astral’s 84 radio stations across Canada are executing an on-air, online, on-site and mobile program in both official languages, rallying listeners behind Sears National Great Day, which takes place on Saturday, December 15, 2012. Throughout the day of December 15th, live radio remotes from Sears stores will be aired in the Toronto, Montreal, Calgary and Hamilton markets. They will open with a welcome message from Sears President and CEO Calvin McDonald. Sears gift cards will also...