Astral Radio gets interactive with listeners, advertisers

MONTREAL – Astral Radio is hoping to create a unique experience for its listeners and advertisers with the launch of a new interactive platform.Developed by Emmis Interactive, the platform allows each of Astral’s 83 radio station to favourably differentiate themselves by creating engaging interactive content for their listeners, and by providing local and national advertisers with value add via new high-performance multiplatform tools such as cyberreporting, geotargeting, cyberevents."The evolution of radio stations in the interactive environment marks a new chapter in our content strategy," said Rob Farina, EVP of content, in a statement. "We now have the technical ability and...