Astral Radio drops RockDetente for Rouge fm

MONTREAL – Astral Radio rebranded its RockDétente network in Quebec to Rouge fm on Thursday afternoon.The nine station network will continue to offer music-oriented content to a target audience of adults aged 25-54. The move stems from the company’s mission to innovate and evolve its various brands over time, Astral Radio said."Our new brand identity focuses on our network's core asset - the audience," said Chloé Boissonnault, senior director of communications and marketing, in the announcement. "The rebranding was designed with the audience in mind and was based on the results of recent CROP surveys of our listeners to create...