TORONTO – Astral Television Networks announced a pair of appointments this week.
Mark Waschulzik has been promoted to the position of Director, Affiliate Marketing. Most recently he has been managing key accounts (such as Rogers, EastLink and Videotron) in addition to his regular duties as Manager, Affiliate Insight & Analysis. “His account experience, analytical background and historical perspective provide him with a unique ability to evaluate new growth opportunities and to ensure they are developed in line with corporate objectives, in tandem with other departments and on budget,” said a company memo from Domenic Vivolo, senior vice-president sales and marketing.
In this newly created position, Waschulzik will manage departmental spending, initiate promotional plans to attain subscriber targets, align sales and affiliate marketing efforts with other departments and oversee the co-ordination of affiliate events.
The second promotion was Leanne Shearer to Affiliate Sales Representative. “This newly created position reflects the growing workload in Affiliate Sales due to the many subscriber growth opportunities for both Family and The Movie Network. For much of the past year Leanne has been successfully managing a number of smaller affiliates while continuing her role as Affiliate Sales Coordinator. This appointment recognizes her contribution and success and expands her responsibility to include more, as well as larger, affiliates,” says the memo.
In her new role, Shearer will be responsible for all Canadian Cable Systems Alliance (CCSA) members including, among others, EastLink, Persona, Mountain and Source. Other accounts will include SaskTel, MTS, Telus.
“Leanne has always taken on new challenges with a high degree of enthusiasm and professionalism and I am looking forward to seeing her contribution as our new Affiliate Sales Representative,” concluded the memo
