TORONTO – Astral Out-of-Home is equipping 40 digital transit shelters in Toronto with 84-inch LCD screens to offer advertisers the chance to show off their holiday campaigns in brilliant 4K HD.
Installed in strategic locations throughout the downtown core, 40 digital faces will be fully operational by December, just in time for the advertising community's busiest time of year, and plans to expand the network will continue throughout the year. The digital faces are programmed on demand and managed remotely from Astral Out-of-Home's broadcast control centre.
"Astral Out-of-Home is committed to regularly offering the advertising community new opportunities to reach consumers," said sales VP Jordana Fatsis, in the news release. "We are doing just that by adding these digital faces in the transit shelters of Canada's largest market."
As a partner of the City of Toronto, Astral Out-of-Home operates the city's street furniture program which includes transit shelters, litter and recycling bins, newspaper boxes, information pillars with neighbourhood maps, bike racks, automatic public washrooms and benches across the city.
