Astral offers Quebec advertisers 'the works'

MONTREAL – Astral Media’s creative agency has introduced a new offer called ‘The Works’ that allows advertisers to simultaneously occupy advertising space on all of Astral’s platforms in Quebec - television, radio, out-of-home and web - at peak hours.Available throughout Quebec with a focus on Montreal, the offer combines the reach of the company's 10 television networks, 24 radio stations, 13 digital billboards and 18 websites to reach close to 85% of all French-speaking Quebecers (aged 25 to 54) in a week. Astral said that the multi-platform blitz will be broadcast across its properties at 7:58 am, 11:58 am, 4:58 pm...