MONTREAL – Astral Media’s creative agency has introduced a new offer called ‘The Works’ that allows advertisers to simultaneously occupy advertising space on all of Astral’s platforms in Quebec – television, radio, out-of-home and web – at peak hours.
Available throughout Quebec with a focus on Montreal, the offer combines the reach of the company’s 10 television networks, 24 radio stations, 13 digital billboards and 18 websites to reach close to 85% of all French-speaking Quebecers (aged 25 to 54) in a week. Astral said that the multi-platform blitz will be broadcast across its properties at 7:58 am, 11:58 am, 4:58 pm and 9:58 pm to reach the targeted demographic.
"The Works is truly innovative and impactful. It provides advertisers with the best of Astral’s synergetic offering and enables strategic consumer contact, whether they are at home, at the office, on the road or on the run," said Michelle LaBarre, VP of Astral Mix, in the announcement. "The Works goes beyond all previous multiplatform offers and is offering advertisers staggering impact and the ability to stand out.”
