Radio / Television News

Astral Media Radio goes live with PPM data


TORONTO - Astral Media Radio staged a live webcast on Wednesday afternoon to guide its advertisers and agencies through the first portable people meter (PPM) radio data from the Toronto, Vancouver, Calgary and Edmonton markets.The first commercial release of this PPM data will be on December 10, 2009, which is also when the industry will begin buying and selling using PPM data as its new measurement currency in these markets.The PPM is a pager-sized device that respondents carry with them to pick up inaudible, encoded signals buried within each radio station’s broadcast. That data is then uploaded to BBM each day when users...