Astral Media and Cineplex join CPAX bidding exchange

TORONTO - With the addition of Astral Media and Cineplex Entertainment, the Canadian Premium Audience Exchange (CPAX), now reaches more than 20 Million unique Canadians monthly. They join founding partners CBC/Radio-Canada, Shaw Media, Rogers Media as well as Corus, V and Télé-Québec in the initiative. The online, real-time bidding exchange service provides advertisers and agencies with access to premium digital inventory. Nationally CPAX says it offers an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands in both English and French, a reach that now exceeds more than 20 million Canadians. "Strategically, CPAX makes...