Astral launches new airport network in Montreal

MONTREAL – The outdoor division of Astral Media and Aéroports de Montréal today launched a new television network at Pierre-Elliott-Trudeau International Airport. Representing an investment of nearly $750,000, the network broadcasts unique content, focusing mainly on entertainment and information, on 80 flat screen monitors in the waiting areas of the transborder, international and domestic flights, "and will reach more than five million captive travellers each year in departure lounges," says the press release. The ADM network will offer its travelling clientele exclusive content, including capsules on news, sports, weather, humour, fashion, business, movies, and culture. The partners in the network's...