MONTREAL – The outdoor division of Astral Media and Aéroports de Montréal today launched a new television network at Pierre-Elliott-Trudeau International Airport.
Representing an investment of nearly $750,000, the network broadcasts unique content, focusing mainly on entertainment and information, on 80 flat screen monitors in the waiting areas of the transborder, international and domestic flights, "and will reach more than five million captive travellers each year in departure lounges," says the press release.
The ADM network will offer its travelling clientele exclusive content, including capsules on news, sports, weather, humour, fashion, business, movies, and culture. The partners in the network’s content are RDI and Global Television (which will update their news bulletins several times a day), Musique Plus/Musimax, and Groupe Juste pour rire.
"Travellers-tourism and business travellers alike-represent a select clientele for Canadian advertisers," said Astral Media Outdoor executive vice-president and COO Luc Sabbatini. "Traditional advertising at Montreal-Trudeau Airport has built-in limitations, and we wanted to go beyond them. We had to adopt a creative, innovative approach in order to better meet our clients’ needs. By setting up this unique new network, we can contribute to travellers’ enjoyment, and at the same time expand the services we offer our advertising clients. The ADM network is the first of its kind in Canada, but we hope to take advantage of our experience here and eventually offer a similar service in other airports across Canada."
Among first clients to advertise on the network are GM, Jamieson Laboratories, Groupe Promutuel, and Mont Tremblant Resort.
Right: Astral Media Outdoor executive vice-president and chief operating officer Luc Sabbatini and Aéroports de Montréal vice-president, marketing and airline development Sophie Hennion.
