TORONTO – Astral Media’s new kids network Disney XD launched across the country on Wednesday with a mix of high definition live action and animated programming.
An advertiser-supported TV network and multi-platform brand, Disney XD’s programming targets children aged 6-14, with a focus on boys and their quest for discovery, accomplishment, adventure and humour, while still being inclusive of girl audiences.
The network is currently available through Rogers Communications, Bell Satellite TV, Bell Fibe TV, EastLink and Delta Cable, and will join Telus’ Optik TV lineup on June 20. In addition to the on-air launch, Disney XD also debuted dedicated on-demand channels with Rogers, EastLink and Delta, as well as a streaming service on Rogers On Demand Online (RODO).
"Disney XD is a truly unique channel that is targeted yet inclusive in its programming and approach, offering kids exclusive content that reflects what they find interesting and entertaining," said Joe Tedesco, SVP and GM of Astral Kids, in the announcement. “The sensibility of the brand and its focus on fun and adventure will engage viewers and deliver a robust kid and co-view audience.”
