TORONTO – Astral and Rogers have finalized a content deal that will see programming from TMN, HBO Canada, Mpix, Family Channel and Playhouse Disney added to the cable co’s TV, on-line and on demand platforms.
Under the terms of the new agreement, popular programming like True Blood, Hung and Entourage will now be available to Rogers’ customers with matching cable subscriptions as part of Rogers On Demand Online.
In addition, Astral’s Playhouse Disney channel will launch as part of Rogers’ Digital VIP cable package, as well as on RODO and its on demand service. Family Channel, which has until now only been available on the linear platform, will also be added to Rogers’ broadband portal and its on demand platform.
"Astral is thrilled to partner with Rogers to expand our offering through a truly multi-platform deal that capitalizes on Rogers’s on-air, on-demand and on-line reach," said Domenic Vivolo, SVP of marketing and sales for Astral Television Networks, in a statement Friday. "Now Rogers customers can have even more access to the very best programming from sought-after entertainment brands such as Disney, HBO and Showtime, as well as Hollywood hit movies and our unparalleled original programming, through our networks TMN, HBO Canada, Mpix, Family Channel and Playhouse Disney Canada."
TMN, Mpix and HBO Canada are available on-line immediately. Family Channel will be available later this Fall on Rogers On Demand Online and On Demand, while Playhouse Disney will launch the linear service, on demand service and on-line service by the end of September.
