Astral hires former AA executive to head consumer marketing

TORONTO - Astral Television Networks has named Gail Rivett as vice president of consumer marketing, effective immediately. In the newly created position, Rivett will oversee the marketing, interactive, customer care and research departments for The Movie Network, HBO Canada, Mpix, Family Channel and Playhouse Disney brands, plus the Movie Entertainment magazine, a monthly publication sent to subscribers of The Movie Network and its multiplex channels.“With the recent launches of HBO Canada and Playhouse Disney and a stronger focus on our Interactive strategy, Astral Television Networks is growing and evolving its business to reach more subscribers on more platforms,” said Domenic...