Astral harnesses power of NFC for street furniture in Toronto, Montreal

MONTREAL – Astral Media’s out-of-home advertising division has adopted near field communication technology for its street furniture in Toronto and Montreal, allowing consumers to interact directly with advertising faces via their smart phone. NFC will give smart phone users the opportunity to watch the trailer of an upcoming movie, get a discount coupon for a boutique or restaurant, visit the virtual showroom of a car dealership and more just by touching the chip on NFC-enabled faces with their smart phones. The technology is currently compatible with devices from BlackBerry, Samsung, Nokia and HTC with others scheduled to follow. It will be...