MONTREAL – Astral Media today announced that it will donate an additional $2 million worth of advertising space to the Multiple Sclerosis Society of Canada.
This amount is added to the original $1 million commitment made earlier this year and gives the MS Society a unique coast-to-coast platform to raise awareness of one of the most common neurological diseases affecting young Canadians.
"Witnessing the enthusiasm and support that our initial announcement generated amongst our employees, clients and partners, Astral Media is delighted to further its commitment to the MS Society of Canada," said Ian Greenberg, president and CEO, in a release.
"Everybody knows someone who is affected by this devastating disease, which affects so many Canadian men, women and children. By offering this national visibility across our television, radio, outdoor advertising and interactive media platforms, we hope to help the MS Society achieve its fundraising objective, and in turn encourage MS researchers to find the cause and cure to end MS".
The exposure is unprecedented in the MS Society’s 60-year history. The MS Society is using Astral Media’s platforms to promote its $60 million endMS research fundraising campaign. The ads direct consumers to www.endMS.ca, a micro-site of the MS Society’s corporate website, www.mssociety.ca.
"The significance of our partnership with Astral Media cannot be overstated," said Yves Savoie, president and CEO of the MS Society of Canada. "The cross-country exposure we’ve received to date has put the organization firmly in the national spotlight. It has generated tremendous excitement among our supporters, volunteers and staff. The tripling of the original commitment to $3 million will fuel even more support for our vision to end multiple sclerosis."
The ad campaign launched in July on Astral Media’s national network of 83 radio stations and more than 10 English- and French-language television networks. The campaign is also featured on outdoor media across Ontario and Québec, as well as on a large number of Astral Media’s 70 websites.
View the endMS television spot: http://endms.ca/astral/endms_psa.html
Listen to the endMS radio spot: http://endms.ca/astral/endms_radio.html
View endMS web ads: http://endms.ca/astral/endms_ad.html
View endMS outdoor ads: http://www.flickr.com/photos/28406606@N06/2649786193
