Astral customizes audio sign off

MONTREAL – Astral Media has launched a new audio branding platform to reflect the various audience segments in its broadcast network. In order to serve “highly targeted audiences” in television, radio, outdoor and interactive media, Astral commissioned Los Angeles-based sound design studio Musikvergnuegen to create 11 variations of the company’s core four note audio sign-off. Astral launched its first audio branding message in 2007 to provide its corporate identity “with a friendly, engaging human expression of the company’s brand character”. The goal of this extension of the audio branding initiative is “to continue creating value for the brand by building a...