TORONTO – Astral Media’s The Movie Network, Family Channel, Mpix and Viewers Choice received a total of 31 marketing awards at the recent PROMAX & BDA Award Show held on June 23, 2005, in New York.
In all, Astral tallied 21 gold, 10 silver and three bronze awards for excellence in marketing, promotion and design, including two gold awards in the World Gold competition.
"We are exceptionally proud of Astral Media’s creative achievements at this year’s PROMAX & BDA awards and it is an honour to be recognized by our peers on the international stage," said Domenic Vivolo, senior vice president, marketing and sales, Astral Television Networks, in a release.
"This kind of recognition speaks to the commitment and vision Astral Media has in providing our viewers with the very best in television entertainment."
The PROMAX and BDA awards recognize creative professionals working in television, radio and digital media worldwide. Entries are judged on originality of design, overall creativity, execution/production quality and results in achieving marketing objective/creative strategy.
In the World Gold competition, Astral Media received awards in the following categories:
Gold
The Movie Network
* Gold Drama Program Promotion: The Sopranos (Season 5)
Viewers Choice Website
* Consumer Website-Broadcast: Viewers Choice Website
Silver
The Movie Network
* Art Direction & Design: Interstitial: The Sopranos (Season 5)
Family Channel
* Interactive Game: Superspeed One on One Soccer
Mpix
* Promo for Website: Mpix Web Promo
Bronze
The Movie Network
* Art Direction & Design: Interstitial: The Best of HBO
* Topical On-Air: ReGenesis Campaign
In North American competition, Astral Media received awards in the following categories:
Gold
The Movie Network
* Program Promotion Campaign: ReGenesis Campaign
* Program Promotion Campaign Using One or More Media: ReGenesis Campaign
* Daypart Packaging Promotion: The Best of HBO
* Movie Promotion – Theatrical Movies: The Triplets of Belleville
* Reality Program Promotion: Family Business (Season 2)
* Non-Promotional Animation: The Movie Network OnDemand Open
* Radio Promotion Campaign: The Movie Network’s Get Hooked Radio Campaign
* Interactive Media – Special Project: CSR Online Training CD
* Art Direction and Design: Topical Promo: ReGenesis Promo
* Logo Bug: Six Feet Under (Season 4) Logo Bug
* E-newsletter/E-mail Campaign: Ouija Board – Carnivàle 2 Viral E-mail Campaign
* E-newsletter/E-mail Campaign: Death Clock – Six Feet Under 4 Viral E-mail Campaign
Family Channel
* Interstitial/Promotainment – Networks & Blocks: Family Lab Interstitials
* Daypart Packaging Promotion: Power Box Block Cereal
* Website-Entertainment/Programming/Special Event: Vote Blue mini-site
Viewers Choice
* Branding/Image Campaign Using One or More Media: 2004 Viewers Choice Adult Campaign
* Program Promotion Campaign Using One or More Media: 2004 Viewers Choice Adult Campaign
* Consumer or Trade Print Campaign: 2004 Viewers Choice Adult Campaign
Mpix
* TV Promotion – Website: Mpix Web
Silver
The Movie Network
* Drama Program Promotion: Huff Season Finale
* Marketing Presentation – Print or Specialty: The Movie Network CSR Reference Tool Kit
Family Channel
* Drama Program Promotion: My So Called Life Intro
* Consumer Promotion: Family Lab Contest
* On-Air Sales Promotion: Download – Kellogg’s Vote Blue
Viewers Choice
* Consumer Website-Broadcast: Viewers Choice Website
Other
* Marketing Presentation Internal – Video: Annual General Meeting Corporate Presentation
Bronze
The Movie Network
* Bumper: M Rebrand Bumper – Sadness
