MONTREAL – Astral Media Radio hopes that its partnership with software and consulting company Emmis Interactive will redefine the interaction between its 82 radio station websites and their 15 million listeners across Canada.
Emmis will provide its proprietary audience engagement platform BaseStation and sales consulting services as part of Astral Media Radio’s renewed emphasis on building out its Interactive business. BaseStation is designed to increase engagement and create two-way communication possibilities between the radio station and the audience.
“Partnering with Emmis will allow us to take a huge leap forward in terms of our on-line product, by building more robust and engaging sites for our strong radio brands”, said Jacques Parisien, group president of Astral Media Radio and Astral Media Outdoor, in the announcement. “This is a critical element of our Interactive strategy; we are very focused on making Interactive a strong and important part of our business.”
