TORONTO – Adam Ashton has been named the new president of Canada’s Olympic Broadcast Media Consortium.
He succeeds Keith Pelley who left last week to take on the role of president of Rogers Media.
Ashton, 38, was formerly VP of marketing for the consortium. In his capacity as president, Ashton will oversee the day-to-day operations for the multiplatform coverage of the London 2012 Olympic Games, leading all integrated sales, marketing, scheduling, production and digital initiatives across the consortium’s suite of media assets. He will report to Phil King, who was recently named as president of sports and EVP of programming for CTV.
Prior to joining the consortium, Ashton worked at TSN for 10 years, under the leadership of former TSN presidents Phil King and Rick Brace. Brace is now president, revenue and business planning for CTV.
Reporting to Ashton are Rick Chisholm, EVP broadcasting; James Cooke, director of finance; and Dan Cimoroni, who was appointed today as SVP sales and marketing. Cimoroni was previously VP of business development for the consortium.
