Ashton named Bell Media's SVP business operations

TORONTO - Adam Ashton has been appointed to the new position of senior vice-president, business operations for Bell Media, effective immediately. Ashton has been with the company for more than 15 years, most recently as president, Canada's Olympic Broadcast Media Consortium. Ashton will be responsible for a unified approach to certain areas of the company, specifically revenue management, research, and the Bell Media Agency, says the company’s release. He will also “create synergies to ensure an informed, cohesive, and unified approach to such core business functions as pricing and forecasting advertising revenues, analyzing consumer insights, and leveraging the company's multi-platform...