As price aggression cuts wireless ARPU, Telus focuses on retention, value into holidays

By Ahmad Hathout Telus executives on Friday pointed to competitor aggression for dampening its average revenue per user (ARPU) on wireless, but the company said it is keeping firm on its retention strategy as it heads into the hottest quarter of the year. The Vancouver-based telecom reported a mobile wireless ARPU of $58.85 in the third quarter, a decline of roughly $2 compared to the same period last year. The company that prides itself on customer loyalty and its historically low churn saw that rate of defection increase to 1.09 per cent from 1.03 over the same period. The telco...