As audiences continue to fragment, CBC wants to capitalize

TORONTO – In a "state of the CBC" memo to staff sent out Tuesday, EVP English television Richard Stursberg outlined his burgeoning vision for CBC, as media changes all around it. After a "transition year" of 2006, he predicted further upheaval and that ad revenue will remain soft throughout 2007, as "audiences to continue to fragment," but also said the Corp. must take advantage of that fragmentation as much as possible. "We need increasingly to understand that we are a content company, no longer just a television or radio company," wrote Stursberg. "To that end, we are building a multi-platform...