UPDATED: Weather Network offers hyper-local weather, ads

OAKVILLE, ON - The Weather Network and French counterpart MétéoMédia are urging Canadians to make it personal.The Pelmorex-owned brands are serving up a “personalized, hyper-local weather experience”, an experience that will also include targeted ads . After joining the “online community”, users will receive real-time weather wherever they are, personalized weather alerts, and the ability to share their weather videos and photos.The brands kicked off a year-long national brand campaign in English and French earlier this month to push the service, using digital, television, social and out-of-home billboards. "While millions of Canadians rely on The Weather Network and MétéoMédia every day for...